Lumbra
Brand identity for a dance academy seeking to build a siblinghood through movement.
The founders of Lumbra have a very clear philosophy: dance is a tool for self-awareness. Their mission was to open a dance school that would become a meeting place for a community to share values, learning and growth.
Lumbra
Brand identity for a dance academy seeking to build a siblinghood through movement.
The founders of Lumbra have a very clear philosophy: dance is a tool for self-awareness. Their mission was to open a dance school that would become a meeting place for a community to share values, learning and growth.
Lumbra
Brand identity for a dance academy seeking to build a siblinghood through movement.
The founders of Lumbra have a very clear philosophy: dance is a tool for self-awareness. Their mission was to open a dance school that would become a meeting place for a community to share values, learning and growth.
Brand Manifesto
Move outward and inward
Through movement, dance is presented as a tool for expression, transformation and collective connection.
Brand Manifesto
Move outward and inward
Through movement, dance is presented as a tool for expression, transformation and collective connection.
Brand Identity
Expression in motion
Lumbra’s visual identity was built around movement, direction and stage presence as the central concepts of the system.
Through contrast, tension and light, the visual language conveys energy, transformation and a sense of being in the spotlight.
Brand Identity
Expression in motion
Lumbra’s visual identity was built around movement, direction and stage presence as the central concepts of the system.
Through contrast, tension and light, the visual language conveys energy, transformation and a sense of being in the spotlight.
Brand Identity
Expression in motion
Lumbra’s visual identity was built around movement, direction and stage presence as the central concepts of the system.
Through contrast, tension and light, the visual language conveys energy, transformation and a sense of being in the spotlight.
Colour System
Energy on stage
The palette takes light as the central concept of the identity. Inspired by the way a prism breaks light into different colours, the system expands its visual language towards vibrant tones that represent energy, movement and different forms of expression.
While black and white reinforce stage presence and contrast, the secondary colours add dynamism, closeness and versatility to more expressive and educational applications within the academy.
Colour System
Energy on stage
The palette takes light as the central concept of the identity. Inspired by the way a prism breaks light into different colours, the system expands its visual language towards vibrant tones that represent energy, movement and different forms of expression.
While black and white reinforce stage presence and contrast, the secondary colours add dynamism, closeness and versatility to more expressive and educational applications within the academy.
Colour System
Energy on stage
The palette takes light as the central concept of the identity. Inspired by the way a prism breaks light into different colours, the system expands its visual language towards vibrant tones that represent energy, movement and different forms of expression.
While black and white reinforce stage presence and contrast, the secondary colours add dynamism, closeness and versatility to more expressive and educational applications within the academy.
Typography
Flexibility and presence
Neue Haas Grotesk is a contemporary, versatile typeface capable of adapting to both expressive messages and more informational content within the system. Its clean, direct construction maintains clarity and visual presence across formats, while the use of weights and contrast helps reinforce the rhythm and dynamism of the identity.
Typography
Flexibility and presence
Neue Haas Grotesk is a contemporary, versatile typeface capable of adapting to both expressive messages and more informational content within the system. Its clean, direct construction maintains clarity and visual presence across formats, while the use of weights and contrast helps reinforce the rhythm and dynamism of the identity.
Typography
Flexibility and presence
Neue Haas Grotesk is a contemporary, versatile typeface capable of adapting to both expressive messages and more informational content within the system. Its clean, direct construction maintains clarity and visual presence across formats, while the use of weights and contrast helps reinforce the rhythm and dynamism of the identity.
Role:
Art direction / Branding / Visual identity / Social media / UI/UX
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva
Role:
Art direction / Branding / Visual identity / Social media / UI/UX
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva
Role:
Art direction / Branding / Visual identity / Social media / UI/UX
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva