Bruwy
Brand identity for an online gift shop on a mission to make craft beer the perfect present for every occasion.
Bruwy is a startup based in Barcelona created with the ambition of becoming the ultimate online gift shop for beer lovers.
The project involved evolving its corporate image and developing a design system that unified its graphic identity while providing enough flexibility to support the growth of new editions and product lines.
Bruwy
Brand identity for an online gift shop on a mission to make craft beer the perfect present for every occasion.
Bruwy is a startup based in Barcelona created with the ambition of becoming the ultimate online gift shop for beer lovers.
The project involved evolving its corporate image and developing a design system that unified its graphic identity while providing enough flexibility to support the growth of new editions and product lines.
Bruwy
Brand identity for an online gift shop on a mission to make craft beer the perfect present for every occasion.
Bruwy is a startup based in Barcelona created with the ambition of becoming the ultimate online gift shop for beer lovers.
The project involved evolving its corporate image and developing a design system that unified its graphic identity while providing enough flexibility to support the growth of new editions and product lines.
Brand Personality
Bruwy is an IPA
Bruwy draws inspiration from IPAs: beers with personality, character and a constant drive to evolve.
The identity aims to convey that same attitude through close communication, direct messages and a visual language that feels more personal and fun.
Brand Personality
Bruwy is an IPA
Bruwy draws inspiration from IPAs: beers with personality, character and a constant drive to evolve.
The identity aims to convey that same attitude through close communication, direct messages and a visual language that feels more personal and fun.
Brand Personality
Bruwy is an IPA
Bruwy draws inspiration from IPAs: beers with personality, character and a constant drive to evolve.
The identity aims to convey that same attitude through close communication, direct messages and a visual language that feels more personal and fun.
Visual Identity
A more solid identity
Some details of Bruwy’s original logo were refined to build a more consistent and adaptable identity, without losing the recognisable character of the brand.
Typographic and angle adjustments helped improve its visual presence and create a more flexible foundation for future applications, editions and product lines.
Visual Identity
A more solid identity
Some details of Bruwy’s original logo were refined to build a more consistent and adaptable identity, without losing the recognisable character of the brand.
Typographic and angle adjustments helped improve its visual presence and create a more flexible foundation for future applications, editions and product lines.
Graphic Language
An identity that can play
The visual system adapts to different products, campaigns and formats while keeping Bruwy’s personality at its core. Typography, colour, composition and direct messaging come together to create a flexible and expressive identity that remains recognisable across every application.
Graphic Language
An identity that can play
The visual system adapts to different products, campaigns and formats while keeping Bruwy’s personality at its core. Typography, colour, composition and direct messaging come together to create a flexible and expressive identity that remains recognisable across every application.
Role:
Art direction / Branding / Visual identity / Social media / Packaging
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva
Role:
Art direction / Branding / Visual identity / Social media / Packaging
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva
Role:
Art direction / Branding / Visual identity / Social media / Packaging
Tools:
Illustrator / Photoshop / InDesign / Figma
Credits:
Copywriter: Alejandra Luis de la Cueva