


-OH Shiraz 2016
Premium wine label design concept.
-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.
Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.
-OH Shiraz 2016
Premium wine label design concept.
-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.
Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.
-OH Shiraz 2016
Premium wine label design concept.
-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.
Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.
Inspiration
Alcohol, down to its molecular structure.







Role:
Art direction / Label design / Packaging
Tools:
Illustrator / Photoshop
Role:
Art direction / Label design / Packaging
Tools:
Illustrator / Photoshop
Role:
Art direction / Label design / Packaging
Tools:
Illustrator / Photoshop