-OH Shiraz 2016

Premium wine label design concept.

-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.

Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.

-OH Shiraz 2016

Premium wine label design concept.

-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.

Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.

-OH Shiraz 2016

Premium wine label design concept.

-OH Shiraz is an exclusive red wine produced in very limited quantities for a select group of restaurants, wine bars and retailers in Australia.

Its name comes from the hydroxyl group (-OH), one of the building blocks of alcohol, and the starting point for the visual identity. Molecular structures are stripped back to their simplest graphic form, creating a label that feels precise, distinctive and unexpectedly connected to what’s inside the bottle.

Inspiration

Alcohol, down to its molecular structure.

Role:

Art direction / Label design / Packaging

Tools:

Illustrator / Photoshop

Role:

Art direction / Label design / Packaging

Tools:

Illustrator / Photoshop

Role:

Art direction / Label design / Packaging

Tools:

Illustrator / Photoshop